The first meeting with computing was in 1984 in a school class. It was an Apple II used in the mathematics class. The first collaboration with a computing firm was in 1988. The job? Translating into 4 different languages PC Tap, a how-to-use a keyboard application. Everything became serious in 1995 at Gedeon & Compagnie which later became Nelson Babylone, a web programs production unit. With this experience came the first references in digital programs and applications: Nouvelles Frontières, EDF, Schneider Electric, France Telecom (Orange), Virgin Megastores… After three years in Internet production, it was time for designing Internet strategies. Voove Expert, an independent company (that later became Cell Network) was the stage for Internet consulting and change management. France Telecom, PPR, EDF, Citroen are among those who trusted us. At the peak of the dotcom era, it was time for a move to a more global outfit: Havas and its advertising network of agencies for 360 campaigns. Dior, LVMH, Peugeot and Canal Satellite are among those for whom we have designed strategies and programs.